When marketing meets psychology
Have you ever noticed that when you watch a movie involving a car chase, a commercial comes on trying to sell you on an allegedly safe car? Yea, I didn’t notice that either. How about how most OTC...
View ArticleFive ways to turn off Latinos
Marketers across a variety of industries are trying to figure out the magic formula for capturing the Latino audience. One of the latest experiments is a joint effort by ABC and Univision for an...
View ArticleHow are businesses reaching the Hispanic consumer?
In a recent New York Times blog post, a question on the minds of many Latinos was discussed: In spite of the figures, the projections, the potential, why aren’t all businesses courting what will soon...
View ArticleLatinos a niche no more: How businesses can target US Latinos
When it comes to piquing the interest of America’s fastest growing purchasing power, advertisers will have to think again. A new study indicates that Latinos not only do not view themselves as a niche,...
View ArticleCorporate Latino Spotlight: Oscar Madrid
Living in Los Angeles as a Latina interested in arts and entertainment, opportunities to connect with communication, film and media executives who understand the multifaceted Latino consumer are few...
View ArticleFacebook releases new language preferences
Social media allows brands to engage with Latino consumers; according to Forbes, 80 percent of Latinos in the U.S. use social media. A Pew Hispanic Center Survey revealed that 68 percent of Latino...
View ArticleCatering to the Latino market
Beer companies like MillerCoors, in response to poor results in their recent market shares compared to other fields, is gunning for better results with a new product. Coors Light Summer Brew is a new...
View ArticleChipotle left us thoughtless
Chipotle’s Cultivating Thought campaign has created a stir among people because there are no short stories written by Latinos on Chipotle’s bags and cups. Chipotle is a Mexican grill and the lack of...
View ArticleMariah doesn’t know what to do
Mariah Carey is known in the public eye as not only one of America’s top high noted singers, but also as one of America’s self proclaimed divas. In the beginning of her career, Carey released her first...
View ArticleToyota seeks a bigger share of the market
All of us want that fancy whip to show off to our family and friends or even cruise down the block while blasting the radio. Everyone who is car savvy knows which cars are the best, or which is the...
View ArticleMarketing en Espanol
Latinos have become an important demographic in the growth of social media. According to Latinopost.com, “there are approximately 23 million Latinos active on Facebook”. Since more and more Latinos are...
View ArticleUpscale and affluent Latinos are tech savvy, bilingual, and big spenders
The number of wealthy Latinos is on the rise. The number of Latinos with a household income of over $75,000 has been on a steady incline since 2002 (doubling by 2010), while non Latinos’ households are...
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